Training Speed-Up

Speed Up

Fact: 95% of holiday home owners don’t have the skills to excel while managing their holiday rental business. Make sure that your skills and knowledge become the competitive advantage over other holiday homes… Speed Up!

Speed Up is the perfect program for those who want to learn how to manage their holiday rentals in a professional way, whether it’s a bed & breakfast or one or more apartments and/or villas. Speed Up is also ideal for those who are already managing a property in an amateur way and want to learn to do it in a professional manner to increase their profit following a long-term strategy.

The program is highly personalized, covering each participant’s specific needs and follows the fundamental steps of marketing: ATTRACT, CONVERT, DELIGHT and GROW.

The training method is done through live videoconferences. You’ll only need good internet connection and a computer. The program consists of 4 modules: each module, in turn, consists of 3 90-120 minutes sessions. All four modules make up the full program, and based on your level of experience and industry knowledge, individual modules can also be taken.

Module 1: ATTRACT

1.1 CREATE YOUR BRAND AND VALUE PROPOSITION

Think of and describe your target customer, the experience you wish to offer and the structure of the value proposition. Lay down your property’s marketing foundation to communicate consistently in the eyes of your potential guests.

1.2 EMOTIONAL LEVER

The emotions and the importance of a home’s staging. The key instruments of communication and the best way to use them: copy write, home staging, photographic reportage, 3D plan, decoration choice and spending strategies with a high investment return.

1.3 ONLINE TRAVEL AGENCIES (OTAs)

Review the OTAs where properties are advertised with a comparative benefits and cost analysis. Review OTA’s  strengths and weaknesses and guidance for selecting the most suitable ones for your type of property.

Module 2: CONVERT

2.1 YOUR BRAND’S COMMUNICATION

How to position your brand strongly and clearly in the eyes of your prospects: the beginning of the conversion process.

2.2 COMMUNICATE TO CONQUER

Response techniques for inquiries: generating the email and multi-media support template, content and response timeline. Telephone and email response techniques for a prospective guests: when to respond by phone to an email inquiry and what’s the correct way to do it.

2.3 HOW TO CONVERT WITH PROMISES… THE RIGHT ONES

How do you earn the respect and trust of a guest by knowing how to communicate the strengths and weaknesses of your property. Under promise and over-deliver: promise less than what you’re offering and offer more than what you promised, to build a vacation experience that can only delight your guests.

Module 3: DELIGHT

3.1 DELIZIARE L’OSPITE ONLINE E OFF-LINE

Ciclo di gestione del mailing dal momento in cui il cliente prenota, durante il tempo che ti separa dal suo arrivo, al dopo partenza. I contenuti giusti e la tempistica per costruire una relazione a 5 stelle con l’ospite prima del suo arrivo.
Ricevimento dell’ospite, cosa fare per offrire una esperienza WoW!

3.2 COSTRUIRE UNA REPUTAZIONE A 5 STELLE

Se un buon servizio fotografico genera interesse da parte dei futuri ospiti, le reviews convertono gli interessati in futuri ospiti paganti e generano le prenotazioni. Come si raccolgono i feedback e come otteniamo le reviews. Qual’è la differenza tra le due e qual’è la metodologia più opportuna per richiederle e come avere pubblicate solo quelle a 5 stelle.

3.3 HOW TO RESPOND TO A REVIEW

Techniques to respond to reviews and how to do it to strengthen your brand.

How to respond to negative reviews from “difficult” guests. How to steer the situation to your own advantage, earning the respect and trust of all who read the response to the reviews.

Module 4: GROW

4.1 COMPETITORS ANALYSIS AND ANCILLARY REVENUE

Refine your offer: Analyse the competitor’s offers to understand what they are offering and how you can surpass them. What free and paid services you can propose to your guests, how to define them and how to present them making your holiday rental stand out.

4.2 DIGITAL MARKETING AND SOCIAL MEDIA

To grow your business, you need to go beyond the traditional OTAs. What advantages owning a website provide, what features should it have and why it’s essential for growing the business. How to use social media properly to develop engagement with your followers. Low cost advertising campaign, it’s limits and it’s great advantages if properly structured. What to do to minimize your time when posting “useful” and attractive posts on social media.

4.3 THE INDUSTRY’S "INFLUENCERS"

Who are the influencers, how to find them, how to make yourself known, what are they useful for. How to develop a relationship with them that results in an increased visibility of your property and a subsequent increase in traffic to your website. How to get your holiday rentals featured and appear in press articles of the industry without owning a movie star’s home.

Tell us about your challenges